Society doesn’t look into everyday objects too much, just looking into a simple object wouldn’t equate into any deep meaningful thoughts surrounding it. I think the perception is simple equals easy to make. However, the fact is designers think to a great degree in designing this object so it is simplistic in nature. Like what Alice Rawsthorn mentioned “Many of the best examples of industrial design, are things that people don’t think that were designed at all, like the post it notes”. She goes on to say that the moment we wake we are surrounded by things in their world that are designed in one way or another. One of the examples that caught my eye was the Japanese toothpick, this toothpick means something different culturally to the Japanese to say someone from America. They would not understand the meaning towards it, this shows that every object has a story of its own to tell. So some of these designs are improving our daily lives without us even thinking about it.
Another point which stood out from this was What happens afterwards? The example of the washed up toothbrush shows that once used it can literally end up anywhere! So the sustainability factor is very important for to know about, in this case one of their concepts were one handle for life which would create meaning.
From this video, I’ve learnt that we have to look into things in heaps of different perpectives. Like Marc Newson, “dreaming of buying things that don’t exist” and designing for “what’s going to happen and not what’s already happened”. So looking through their eyes we take note of the objects surrounding us in everyday life. Also, people are never satisfied!!
